Friday, February 22, 2008

My Power Mall



MLM vs Affiliate Marketing (AM) - what is the difference?

Affiliate Marketing

- AM is always FREE to join

- AM is typically one tier but can be 2 tiers

- Training and support, if any come directly from the company (not a sponsor or upline)

- AM is selling products or free offers or generating leads

- You get paid commission for the sale or offer or lead

- You do not get paid for recruiting others into a business; you get paid for selling the end product to end users.

- Sometimes you get paid a percentage of commission earned by webmasters you refer, but only one level deep. But it is always for selling the product or service not for bringing them into a business

It is MLM or Network Marketing if...

- you have to buy a starter kit or pay to join
- you have to buy products
- you have to qualify for income
- it is more than 2 levels of pay (you and the person you refer)
- you can not understand the COMP PLAN
- it takes 8 pages to explain the comp plan :)
- you have to recruit, sponsor and/or train others
- the only ones that get rich are at the top

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As I did all the research and pondered what I was learning, I realized what I am proposing is neither MLM nor an Affiliate Program. I have been clear about the pitfalls I see in MLM. While Affiliate Marketing does not have those same pitfalls, it has plenty of its own. The only people who make real money with Affiliate Marketing are those people who are pros in E-Commerce, website development, Search Engine optimization, and other things that the average person simply will not be able to succeed at. Again, if the merchant has enough people out there selling just 1 or 2 things it all adds up to great money for them, but it does not make much for the Affiliate.

As I pondered this during the early hours this morning I realized what I am proposing simply does not have a label. It does not fit under anyone's definitions. I personally love that! Would it not be incredible if we have a system that can be used in a way that has never been used before, creating a program that actually works for people! Something that works... now that is an exciting concept!

I think you can choose to be thrown by the idea that it even smells like MLM, or you can consider the possibility that we are blending the good things from both MLM and Affiliate programs - creating SOMETHING THAT WORKS! Click on either banner to start the process in getting your own Power Mall!!

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